'Getting people on board': Discursive leadership for consensus building in team meetings

Meetings are increasingly seen as sites where organizing and strategic change take place, but the role of specific discursive strategies and related linguistic-pragmatic and argumentative devices, employed by meeting chairs, is little understood. The purpose of this article is to address the range of behaviours of chairs in business organizations by comparing strategies employed by the same chief executive officer (CEO) in two key meeting genres: regular management team meetings and ‘away-days’. While drawing on research from organization studies on the role of leadership in meetings and studies of language in the workplace from (socio)linguistics and discourse studies, we abductively identified five salient discursive strategies which meeting chairs employ in driving decision making: (1) Bonding; (2) Encouraging; (3) Directing; (4) Modulating; and (5) Re/Committing. We investigate the leadership styles of the CEO in both meeting genres via a multi-level approach using empirical data drawn from meetings of a single management team in a multinational defence corporation. Our key findings are, first, that the chair of the meetings (and leading manager) influences the outcome of the meetings in both negative and positive ways, through the choice of discursive strategies. Second, it becomes apparent that the specific context and related meeting genre mediate participation and the ability of the chair to control interactions within the team. Third, a more hierarchical authoritarian or a more interpersonal egalitarian leadership style can be identified via specific combinations of these five discursive strategies. The article concludes that the egalitarian leadership style increases the likelihood of achieving a durable consensus. Several related avenues for research are outlined

Reframing obesity: a critical discourse analysis of the UK’s first social marketing campaign

This paper presents a critical discourse analysis of the UK government’s ‘Change4Life’ antiobesity social marketing campaign, which uses colourful cartoon characters and simplified messages to ‘reframe’ the issue of obesity, and encourage the public to take an active role in addressing this policy problem. It stems from a wider political context in which insights from behavioural economics (‘nudge’) are increasingly turned to for solutions to policy problems. The approach particularly emphasises the importance of carefully crafted communication in securing public compliance with desired policy outcomes, and has gained considerable attention in political science, economics, and health research. This paper contributes to that growing debate by offering a systematic textually-oriented critical analysis of the discourse of nudge. It maps the public, private, and third sector practices comprising this campaign, and critically examines the underlying balance of power and vested interests. Detailed analysis of the launch advert and surrounding policy documents reveals how scientific claims about obesity are recontextualised, simplified, and distorted in this campaign. It is further argued that the use of behavioural psychology legitimate individualised policy solutions, squeezing out public deliberation over the complex structural causes of obesity

Surviving rather than thriving: Understanding the experiences of women coaches using a theory of gendered social well-being

In shifting our gaze to the sociological impact of being in the minority, the purpose of this study was to substantiate a model of gendered social well-being to appraise women coaches’ circumstances, experiences and challenges as embedded within the social structures and relations of their profession. This is drawn on indepth interviews with a sample of head women coaches within the UK. The findings demonstrate that personal lives, relationships, social and family commitments were sidelined by many of the participants in order to meet the expectations of being a (woman) coach. We locate these experiences in the organisational practices of high performance sport which hinder women coaches from having meaningful control over their lives. The complexities of identity are also revealed through the interplay of gender with (dis)ability, age and whiteness as evidence of hegemonic femininity within the coaching profession. Consequently, for many women, coaching is experienced as a ‘developmental dead-end’

The impact of an "equal opportunities" ideological framework on coaches’ knowledge and practice

This study focuses upon UK professional coaches’ experiences of equity training and the impact of the conceptualisation of equity as a matter of equal opportunities on this education and subsequent coaching practice. The research employs a critical feminist approach to connect the ideological framing of gender equity by sporting organisations to coaches’ ability to understand, identify and manage issues of gender equity, equality and diversity. The discussions are based on interviews with four coaches, Jack, Peter, Charlotte and Tony, who had all recently undertaken equity training, and all of whom represented sports and different stages of the coaching pathway. The data highlights that seeing gender equity through an “equal opportunities” lens results in a narrow conceptualisation of such issues by coaches, fails to challenge dominant and discriminative ideologies, and does not enable coaches to address equity within their practices. Consequently, coaches struggle to understand the importance of and manage such issues. The participants’ experiences reveal that gender relations, intersected principally with religion and ethnicity, underpinned their everyday coaching practices. The findings illustrate the need for sporting organisations to redefine how they approach equality and equity and for a more sophisticated sociocultural educational programme for coaches

Critical discourse studies: Where to from here?

This paper surveys critical discourse studies to the present and claims that, to avoid lapsing into comfortable orthodoxy in its mature phase, CDS needs to reassert its transformative radical teleology. The initial part of the paper reasserts the need for a strong social theory given the materialist and context-bound nature of discourse in daily activity. From this basis, the paper then characterizes the “new times” in which contemporary discourse occurs, and briefly surveys those issues typically analyzed, namely political economy, race and gender, and critical literacy. By considering people's ordinary lives, the paper then suggests that subject and agency, and calculative technologies of management deserve, and new modalities need, more research. Transdisciplinarity is encouraged, particularly with social psychology and critical management studies

Critical policy discourse analysis in higher education

Critical Policy Discourse Analysis (CPDA) is a method for critically investigating the linguistic mechanisms by which education policy is constituted and contested in specific contexts. It involves a systematic methodology for textual and contextual analysis, designed to explore historically specific policy problems and their ideological significance. The analytical procedures involved in this approach are illustrated by means of a case study examining the introduction of quality-assurance governance practices and market-oriented reforms to U.K. higher education (HE). Specifically, the “Teaching Excellence Framework,” introduced in 2017, has two core purposes: to audit and rank universities by teaching quality and to open up the university market to private (for-profit) providers. The two main government documents which introduced this policy are examined in order to explore the prominent themes within this policy, as well as the linguistic strategies that contribute to its ideological framing. A critical investigation of the language through which this policy was introduced and legitimated reveals the neoliberal principles which underpin it and demonstrates how it operates as a dehumanizing technique of calculation and surveillance, while subordinating universities’ societal role to the needs of the economy. Corpus-aided methods are combined with a framework for close textual analysis of policy data, focussing on presuppositions, evaluation, modality and pronouns. The analysis shows the systematic linguistic processes by which student-consumer subjectivities are constructed and the rhetoric of “choice” and “value for money” is (mis)represented as the key to greater access and social mobility for students. This policy takes a significant step toward recasting educational relations in extrinsic, exchange-value terms, which are deeply damaging to universities’ original purpose of building communities of critical reflection, intellectual freedoms, and trust

Debating Saudi womanhood: A corpus-aided critical discourse analysis of the representation of Saudi women in the Twitter campaign against the 'Male Guardianship' system

In Saudi Arabia, the law stipulates that no political parties, civil society organisations or marches are allowed. However, the impact made by social media sites during the 2011 Arab Spring made women’s rights activists realize that they too could benefit from the power of social media to bring about socio-political change. It offered a public platform on which to highlight and contest the unequal social status of women in Saudi society. As a consequence, numerous social media campaigns have been launched by Saudi women (e.g. ‘Women2Drive’, ‘Saudi Women Revolution’, ‘Baladi’ [My Country]1). Arguably the most high-profile of these has been the #EndMaleGuardianshipSystem Twitter campaign which, since its inception in 2016 has sparked widespread public debate about the Male Guardianship System (hereafter MGS), whereby Saudi women’s freedoms and decision-making powers are subordinated to those of a male relative. This chapter presents a corpus-aided critical analysis of the linguistic strategies employed in that campaign